• Founded and scaled a full-service digital agency providing marketing, web, media production, and communication services.
• Direct video production, studio operations, live events, drone work, and broadcast-level media for a wide range of clients.
• Provide live shots and interviews to news networks via file, LiveU, SNG, and Zoom at resolutions up to 1080p.
• Clients include nonprofits, political campaigns, enterprise organizations, ESPN, and Hearst Television.

• Produce and edit news packages, live shots, and franchise content for distribution to 212+ NBC affiliates and dozens of international clients.
• Staff the Live Desk weekly; manage IFB lines, live shot bookings, and breaking news coordination.
• Collaborate with correspondents, photographers, and production staff under tight network deadlines.
• Field produce and shoot as assigned; fluent in News Connect, NBCNC Orbit, DALi, Desk Feed, and Super Desk.

• Led a team of 8 across all daily digital operations for WSPA's web, social, and streaming platforms.
• Achieved 150% social media audience growth within first month; closed 2021 up 23% ahead of corporate goals.
• Drove consistent 10–20% monthly audience growth across website and social platforms through Q4 2021 and into 2022.
• Participated in regular Nexstar corporate strategy meetings; ensured on-air brand consistency across all digital touchpoints.

• Oversaw digital content creation and distribution for wyff4.com; managed evening assignment desk operations.
• Collaborated with Hearst and NBC sister stations on coverage sharing via NNS, AP, and AFP feeds.
• Operated the Upstate's only HD news helicopter for aerial photography coverage.
• Routinely developed new newsgathering methods still in use by the station.

• Operated SNG truck for major planned events and breaking news; managed TVU backpack and cellular newsgathering equipment.
• Field produced digital-first coverage and performed photojournalist duties alongside engineering responsibilities.
• Supported corporate Hearst initiatives by traveling to assist sister stations on large-scale projects.

Photojournalist serving two Roanoke market stations; shot and edited daily news content across both affiliates.

Began broadcast career in studio production and news photography roles across two Carolinas markets.